In 2025, 91% of our colleagues said they feel proud to work for us – a 5% improvement versus four years ago. With scores already at a high level, this consistent growth reflects our ongoing commitment to continually raising the bar and creating best-in-class environments where everyone feels seen, heard, and valued.

We’re proud to report continued reductions in both our gender and ethnicity pay gaps – clear evidence that our focus on pay transparency, inclusive hiring, equitable progression, and a supportive culture is driving meaningful change.

We’re not just tracking disparities – we’re closing them. Accountability is embedded across all decision-making levels. Recognising the impact of caring responsibilities on the gender pay gap, we revamped our family policies, with employees benefiting from enhanced parental leave, flexible working, and coaching throughout the maternity journey. This support has proven effective, with 89% of mothers returning to work post-leave.

In the UK, we have made tangible progress in building a more inclusive and representative leadership team. Female representation at VP+ level has increased by 13% since 2022, while ethnic minority representation at VP-level and above has doubled. Alongside this, our ethnic origin disclosure rate has risen from 52% to 99%, providing greater visibility into our workforce and helping to drive meaningful progress.

Our latest neurodiversity survey, which found that 55% of respondents identify as neurodivergent, further reinforces the importance of taking a nuanced, intersectional approach to inclusion – one that recognises difference, values lived experience and drives meaningful change across every part of our business.

Our progress was recognised externally in 2025, as we achieved Leading-Edge Status on the ED&I Maturity Curve – an industry-leading benchmarking framework developed by Inclusion In in collaboration with the Centre for Diversity Policy Research and Practice at Oxford Brookes Business School.

Scoring an exceptional 92/100 and ranking 2nd overall, this places AEG among the very highest-performing organisations, recognising the strength of our data-driven approach to embedding inclusion across the business. This ranking evaluates:

• Leadership commitment and visibility.
• Integration of ED&I across recruitment, development, and strategy.
• Inclusion in employee experience and stakeholder engagement.

AEG International’s leadership team is not only aligned behind our ED&I vision, but they’re also driving it forward. Key elements of leadership accountability include:

• Executive-led initiatives such as our myVoice employee survey that feeds directly into action plans, or our executive Employee Network Group sponsors that ensure ED&I is at the heart of the table.
• Board-level oversight, ensuring ED&I progress stays visible at the highest level of strategic decision-making.
• KPIs and accountability measures, including tracking gender and ethnic representation in leadership and the effectiveness of inclusive policies.

IInclusion is fully embedded across the entire employee lifecycle:

• Anonymised recruitment, diverse interview panels, and published salary bands for all roles.
• Founding partnership in We Show the Salary, ensuring equity and transparency in hiring.
• Comprehensive onboarding with ED&I-focused training and education.

Ongoing support through tenure – including return-to-work coaching for new parents, wellbeing platforms like YuLife and Wagestream, and mental health resources.

In 2021, at a pivotal moment for the live entertainment industry, we launched our 'We All Make A Difference' programme, introducing five dedicated Employee Network Groups (ENGs). These groups share a common mission: to empower our people, celebrate our differences, and create a truly inclusive workplace.

Our ENGs – Women, embRACE, Pride, Family, and Mental Health & Wellbeing – are catalysts for positive change and are at the heart of cultural change. They foster supportive communities where every voice is heard and valued. Through inspiring conversations and community building, they have been key in driving us toward an award-winning culture that reflects the diverse world we live in.

To celebrate these groups, we created a series of videos showcasing some of their work, check these out below.

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