Up at The O2 launches nationwide search for the UK’s biggest snow globe collector, with a lifetime of climbs up for grabs

One lucky snow globe enthusiast will win unlimited climbs at Up at The O2 as the UK’s highest snow globe returns for winter

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Reckon you have the UK’s biggest snow globe collection? Up at The O2 is on the hunt for the UK’s biggest snow globe collector as its spectacular Snow Globe experience returns for winter 2026. And there’s a very special prize up for grabs.

Standing an impressive 52 metres above ground, the UK’s highest snow globe is back at Up at The O2, bringing a little festive magic to the iconic landmark. To celebrate its return, the attraction is calling on snow globe enthusiasts across the country to showcase their collections, with one lucky winner set to receive unlimited Snow Globe climbs at Up at The O2.

Think you could take the crown? Collectors are invited to enter by emailing snowglobes@thisiscow.com with the total number of snow globes in their collection, its estimated overall value and a photograph showing it off! Entrants should also include their name and contact number.

Returning today (6^th November 2026) until Sunday 3^rd January 2027, the Up at The O2 Snow Globe invites guests to step inside amagical winter wonderland, complete with a festive snow globe setting and breathtaking panoramic views of London from the top of the iconic venue.

Whether it’s a festive family outing, a memorable date or a chance to see the capital from a different perspective, the experience is the perfect way to get into the Christmas spirit. Tickets start from £44 per person, with guests also able to enjoy a warming mulled wine, a glass of bubbly or a hot chocolate at the top for an additional cost.

And the festive magic doesn’t have to end when the climb is over. Guests can take home a lasting memento of their visit, with the option to purchase a souvenir photo of themselves inside the snow globe, presented in a bespoke Up at The O2 snow globe frame – the perfect addition to any collection!  

For those looking to make a full day of their visit, The O2 has plenty more to explore beneath its iconic tent. With more than 30 bars and restaurants, alongside The O2's outlet, offering discounts of up to 70% on household names including Nike, Le Creuset and Steve Madden, there's plenty to keep visitors entertained before or after their climb.

Commenting on the competition, Dan Hurst, Head of Attractions at Up at The O2, said: “We're on the lookout for passionate snow globe collectors who think they might have the biggest collection in the UK. I personally can’t wait to see the entries and discover the unique collections people have built over the years. We’re looking forward to welcoming our winner to experience the UK's highest snow globe and take in the incredible views from the top of The O2.”

T&Cs apply. Entries for the biggest snow globe collection close on the 23^rd of November 2026 and a winner will be contacted by Tuesday 24^th November 2026. The winner must be available for a photoshoot Up at The O2 between 30^th November 2026 and 4^th December 2026.