AEG in the United Kingdom: Shaping Live Experiences from London to Edinburgh
At the centre of AEG International’s portfolio in the United Kingdom is The O2, the world’s most popular live entertainment, leisure, and retail destination. Located on the Greenwich Peninsula, The O2 is anchored by a 20,000-capacity arena that hosts more than 200 events annually and has sold over 30 million tickets since opening in 2007. It has become a global benchmark for large-scale live entertainment and a defining stage for major artist residencies, record-breaking tours, and world-class productions.
Beyond the arena, The O2 operates as a fully integrated entertainment district, welcoming over 10 million visitors each year. Its broader offer includes the 2,750-capacity live music venue indigo at The O2, the rooftop climb experience Up at The O2, and Outlet Shopping at The O2, alongside more than 30 bars, restaurants, and leisure attractions. Together, these elements position The O2 as a complete, year-round destination and reflect AEG’s long-term commitment to the continued evolution of the Greenwich Peninsula into one of London’s most dynamic cultural and commercial hubs.
Looking ahead, AEG International continues to expand its UK footprint with the proposed Edinburgh Park Arena, an 8,000-capacity venue planned within Edinburgh Park. Designed as part of a wider mixed-use development, the arena will deliver world-class music, sport, and entertainment to Scotland’s capital while integrating seamlessly with transport, commercial, and leisure infrastructure. Once realised, it will strengthen Edinburgh’s position on the global touring circuit and complement the UK’s existing venue landscape.
Complementing its venue and real estate footprint, AEG’s UK operations are strengthened by AEG Presents, one of the world’s leading live entertainment promoters. In the UK, AEG Presents delivers an extensive programme of tours, concerts, and festivals, working with globally renowned artists while also operating and partnering with a diverse portfolio of venues.
This ecosystem is further supported by AXS, AEG’s ticketing and technology platform. AXS provides a fully integrated digital ticketing experience, enabling seamless access to events while offering advanced data insights that enhance both the fan journey and operational performance.
Together, these capabilities position AEG as a best-in-class operator and a recognised leader in live entertainment in the United Kingdom — seamlessly combining venues, content, and technology to set the standard for live experiences and deliver exceptional value for artists, audiences, and partners alike.
