AEG in Germany: Shaping Culture, Cities and Live Entertainment
As a global leader in live entertainment and sports, AEG International drives growth and transformation in the cities where it operates. For more than 25 years in Germany, AEG has been part of the cultural and urban fabric of Berlin and Hamburg, shaping not only live entertainment, but also the evolution of these cities. Its venues are more than destinations - they act as catalysts for regeneration, transforming overlooked areas into thriving districts. This is particularly evident in Berlin, where a former industrial site has been transformed into a vibrant neighbourhood surrounding Uber Arena, now one of Europe’s leading entertainment hubs.
In Germany, AEG’s portfolio includes two of the world’s leading arenas: Barclays Arena and Uber Arena. Since opening in 2002, Barclays Arena has hosted around 2,500 events, welcoming approximately one million visitors each year. In the capital, Uber Arena stands as a must-play venue for both national and international artists, attracting more than 1.5 million fans annually across a diverse calendar of sport, music, and entertainment.
At the centre of the ecosystem in Berlin is Uber Platz - a dynamic destination that brings together live entertainment with hospitality, leisure, and culture. With its mix of restaurants, bars, cinema, and experiences, it attracts up to seven million visitors each year and serves as the focal point of a rapidly growing district along the East Side Gallery. Complementing the Arena, the Uber Eats Music Hall offers a more intimate, flexible, and club-style setting for a wide range of events.
Across the German venues, AEG Premium offers a distinctive experience, combining exclusive access, elegant lounges, suites, and premium seating with outstanding service, fine dining, and exceptional views.
Beyond venues, AEG’s presence in Germany extends into sport, including ownership of the 11-time German ice hockey champions, Eisbären Berlin - a cornerstone of the city’s sporting identity. In addition, AEG’s ticketing platform, AXS, plays a key role in the market, delivering seamless, digital-first ticketing solutions that enhance access and improve the fan experience across its venues and events.
Across Germany, AEG continues to invest in world-class experiences while helping shape the future of urban life - bringing people together, strengthening communities, and creating places where culture thrives.
